Per Seat Pricing is Over.

Companies are getting smaller, employees are getting more expensive.

Your software should provide your customers relief – not compound the problem.

What We Do

We help business-critical SaaS companies drive ARR growth by pivoting to the value metrics your customers care about most – not by adding new features.

We partner with our clients to rebuild pricing from customer value to product strategy on up.

Our clients regularly see the following outcomes in working with us:

  • Simpler, more scalable, easier to understand, pricing and packaging based on the economic value customers receive.
  • Higher ACV through stronger upsell & cross-sell opportunities.
  • Clearer growth paths across customer segments and product lines.

Who We Work With

We specialize in pricing strategy for B2B SaaS platforms powering their customers’ business-critical operational workflows in construction, real estate, and agriculture.

Our best clients are typically:

  • Between $10M–$90M ARR with multiple products & customer segments.
  • At a strategic inflection point: new leadership, new target market, platform (re)launch, or strategic roll-up.
  • Currently – or were recently – Private Equity-backed.
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How to Work With Us

We have

  • Pricing for Exit; $150-200K, 6-9 months
    Ideal for: $40-90M ARR PE-backed companies 18-36 months from exit.
    Includes; Pricing strategy across a suite of products, implementation playbook (roadmap, migration strategy, sales enablement, success metrics)
  • Pricing for Growth; $75-120K, 12-16 weeks
    Ideal for: $30M-$60M ARR companies targeting a new customer segment or (re)launching a SKU and want help with execution.
    Includes; Customer research, competitive analysis, pricing strategy, and implementation playbook (roadmap, migration strategy, sales enablement, success metrics)
  • Pricing Foundation; $45-60K, 8-12 weeks
    Ideal for: $10M-$30M ARR companies targeting a new customer segment or (re)launching a SKU and have confidence in their team’s ability to execute.
    Includes; Customer research, competitive analysis, pricing strategy, business case.

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