Too often, pricing new products is an afterthought. A dart that’s thrown at the wall after the product is ready to launch.
This is too late, and risks building a product that will never reach profitability.
It’s a common story, one we’ve seen more than a hundred times. Which is why we’ve developed “Pricing from the Start” framework.
In ‘Pricing from the Start’ you’ll learn how to answer the critical question: “is this even worth building?”. The dynamic approach challenges the traditional approach of pricing at project completion, revealing how early pricing decisions can drive innovation and create pre-launch revenue opportunities.
You’ll learn the 5-step plan for identifying, quantifying, and translating customer value into a strategic price point from day one – before you even have a product..
You’ll discover how to use pricing as a development guide, ensuring resources are invested in features customers value enough to pay for.
You’ll gain practical tools to evaluate product viability and align your pricing strategy with customer needs from the start.
Key Takeaways:
- Research techniques to uncover all the customer value you can provide.
- Techniques to translate the identified value into dollars.
- Techniques to price and package against the identified value.
Timing & Fees:
- Full-day and multi-day options available
- Starting at $10,000 for a 4-person team