Service: Pricing Page Teardown

Pricing is where it all comes together; your value proposition, features, benefits, your target customer, and the ‘Buy’ button.

Sometimes, in the haste of getting to the market, the pricing page doesn’t get the full attention it deserves.

Features and benefits are quickly written from the perspective of the service provider – not the customer, more focus is put on inputs than outcomes, pricing tiers aren’t clear and distinct, and maybe the pricing model itself sets up an unexpected incentive.

All too often there’s nothing more permanent than a temporary solution.

If you haven’t revised your pricing page in a year, or two, or 13, it can be a bit overwhelming. So, let’s start off easy with my 10-point pricing page teardown.

Each of the 10 points focuses on clearly communicating the value customers will get from your offering, creating a roadmap for improving it and your business. 

The end result is a roadmap for a pricing page that resonates with your best customers.

Standard Teardown
$
995
  • What You Get:
  • – Scoresheet of your Pricing Page across the 10-points listed below.
  • – Delivered live via 2-hour Google Meet with you and a team member
Schedule Now

BEST FOR:


– Companies with bespoke, customized, and difficult to share pricing,

– Emerging SaaS firms,
– Agencies & Professional Service Firms,
– Addressing a specific pricing question.

Express Teardown
$
695
  • What You Get:
  • – Scoresheet of your Pricing Page across the 10-points listed below.
  • – Loom Video Talk-through of the scoring.
  • – Delivered via email within 2-Business Days of Purchase
Buy Now

BEST FOR:

– Companies with an existing pricing page or a shareable Figma mockup,
– Companies wanting a second opinion on a pricing or packaging change.

The 10-Point Pricing Page Teardown answers;

  1. Are the pricing tiers clear and distinct?
  2. Are the customer segments clear and distinct?
  3. Are there too many feature or too many restrictions in the plans?
  4. Are features and benefits written from the customers’ perspective?
  5. Is the right thing being sold?
  6. What incentives does this pricing set up?
  7. What’s the implied JobToBeDone?
  8. What’s the implied ratio of price to customer value? 
  9. What are 3 things this pricing page does well?
  10. What are 3 considerations for improvement?

Let’s start improving your pricing page today.

Questions? 

Contact Garrick